A few years ago, we set out on a mission to see if we could challenge people’s perception about how and where linen could be worn.
The beginning of the journey took us to the linen mills of Northern Ireland to explore our options. That trip made us realise the potential was huge. We started with heavy winter linen shirts, expanding into workwear jackets and canvas linen shorts.
But we’ve only scratched the surface. We want to offer you more linen choices for your wardrobe, making the most of the fabric’s inherent sustainability.
LONGEVITY BY DESIGN
Years spent meeting at the British menswear shops lining Berwick Street, Soho provided the original design inspiration for co-founders George and Callum.
By studying the styles that have endured over the years, we focus on creating timeless, hard-wearing pieces that will look and feel just as good in 15 years’ time as they do the day they arrive at your door.
Our emphasis on sustainability and timeless design is reinforced by top quality manufacturing. All our clothes are made in London at Tower Garments, who use traditional techniques and machinery to deliver the sort of manufacturing that stands the test of time.
We exclusively use linen and other low-impact natural materials in our clothes. As a brand we are also plastic-free, from the factory to your door.