Linen for all seasons
Flax London showcases the versatility of linen by using different weights, weaves, and finishes to make shirts and jackets that work well in all seasons.
The linens we use, chosen for their rich texture and unique handle, all come from Baird McNutt in Northern Ireland, a factory established over a century ago that’s world-renowned for its quality.
Based in South East London
Flax London takes inspiration from the eclectic people, places, and sounds of South East London.
We’ve joined a community of makers dedicated to quality craftsmanship and doing things the right way.
Longevity by design
We’re extending the lifecycle of our clothes by focusing on longevity in our designs, fabrics, and manufacturing.
Flax London’s collections are designed by us and made by the fantastic team at Tower Garments, in North London. Each product undergoes a thorough road-testing process before it’s launched.
Designed by George and Callum
Years spent meeting at the British menswear shops lining Berwick Street, Soho provided the original inspiration for co-founders George and Callum.
A belief that so much more can be done with linen is what drives the brand and has inspired their unique designs ever since.