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Linen for all seasons
#DoMoreWithLinen
Flax London showcases the versatility of linen by using different weights, weaves, and finishes to make shirts and jackets that work perfectly in all seasons.
The linens we use, chosen for their rich texture and unique handle, all come from Baird McNutt in Northern Ireland, a factory established over a century ago that’s world-renowned for its quality.
#LinenForLondon
based in South East London
Flax London takes inspiration from the eclectic people, places, and sounds of South East London.
Each product is designed in-house and undergoes a thorough road-testing process before it’s launched.
longevity by Design
#BuyBetterLessOften
We’re extending the lifecycle of our clothes by focusing on longevity in our designs, in our fabrics, and in our manufacturing.
Flax London’s SS19 collection has been made by the fantastic team at Tower Garments, in North London.
George and Callum
#DesignedByUs
Years spent meeting at the British menswear shops lining Berwick Street, Soho provided the original inspiration for co-founders George and Callum.
A belief that so much more can be done with linen is what drives the brand and has inspired their unique designs ever since.
