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About Us

Co-founded by Callum McCall and George Rutherford-Jones in 2018, Flax London is the UK's only specialist linen brand. By using different weights and weaves we champion linen as a fabric that should be worn all-year-round, not just in the summer. All the clothes are made in London and plastic free from the factory to the customer's door.

Interviews with some of our most creative customers. All wearing their favourite Flax London clothes.

Tom Hobden
Musician and strings virtuoso

“…we basically ripped off The Life Aquatic and wore exclusively blues and yellows for a while.”

“How can I use as few materials as possible to create something impressive and interesting…”

Tejumola Adenuga
Artist, furniture designer and creative director

“I’d like more of a style but in spite of my best intentions, everything ends up in the studio covered in plaster.”

Guy Haddon-Grant
Artist & Sculptor

“I upcycle and repurpose everything.”

Janie Harris
West Country Gardener

“A great pair of glasses can change your life by helping you look good and feel exceptional.”

Freddie Elborne
Eyewear Designer

“Fit, longevity, and rightness – clothes tell you when they’re right.”

William Smalley RIBA
Architect

“I’d rather let the art in my life do the talking, and stick to wearing plain, or paired down colours over lots of pattern.”

Georgia Spray
Founder, Partnership Editions

“With the vast majority of ingredients either grown or reared on site, the team place a huge emphasis on quality and the provenance of everything they use.”

Tom Adams
Coombeshead Farm

“Our whole reason for starting was a discovery that not one goatskin was being tanned in the UK.”

Jack Millington
Co-Founder, Billy Tannery

“Timeless elegance, durability & a twist of the extravagant.”

Freddy Paske
Artist

Interviews with some of our most creative customers. All wearing their favourite Flax London clothes.

Tom HobdenMusician and strings virtuoso

“…we basically ripped off The Life Aquatic and wore exclusively blues and yellows for a while.”

“How can I use as few materials as possible to create something impressive and interesting…”

Tejumola Adenuga Artist, furniture designer and creative director

“I’d like more of a style but in spite of my best intentions, everything ends up in the studio covered in plaster.”

Guy Haddon-Grant Artist & Sculptor

“I upcycle and repurpose everything.”

Janie Harris West Country Gardener

“A great pair of glasses can change your life by helping you look good and feel exceptional.”

Freddie Elborne Eyewear Designer

“Fit, longevity, and rightness – clothes tell you when they’re right.”

William Smalley RIBA Architect