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You’re a man of many creative talents – artist, interior designer, furniture maker to name just a few. Is there a theme or philosophy that underpins your approach to each discipline?

I think the running theme so far has been; how can I use as little materials as possible to create something impressive and interesting. A good reference would be the curved bench which is just a sheet of aluminium folded in half, it’s a simple idea but it has a striking impossibility about it.

You seem to have a penchant for unusual materials, whether it’s the ink you use for your paintings or the airplane-grade aluminium you use to design furniture. How do you choose the materials you work with?

The choosing of materials really involves what I understand from that particular material or how familiar I am with it. There is also a cost perspective to consider unfortunately. In the future, I would like to go a little bit more unconventional and make materials of my own.

What qualities do you look for in a piece of clothing?

There are two things that I look for; it should stand the test of time and have a good form to it. I also enjoy a lot of pockets for a strange reason.

Do you have any style icons?

Jimi Hendrix, Prince and Phoebe Philo.

You’ve actually designed a line of clothing for Tinie Tempah’s brand What We Wear. What was the inspiration behind that collection?

I worked across five collections while I was there and the general theme was responding to a set of particular questions; what would we like to see in our wardrobes, are there items that are missing from it and what are the best ways to fill in the gaps.

Quick Fire Five
  • Favourite restaurant: Ikoyi, St. James
  • Favourite holiday destination: Lisbon
  • Favourite musician: Miles Davis
  • Prize possession: A photograph of me and my siblings.
  • Biggest indulgence: Plantain Crisps

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Flax London © 2022 | Designed by Sentio Space

About Us

Co-founded by Callum McCall and George Rutherford-Jones in 2018, Flax London is the UK's only specialist linen brand. By using different weights and weaves we champion linen as a fabric that should be worn all-year-round, not just in the summer. All the clothes are made in London and plastic free from the factory to the customer's door.

  • Brand
    • Our Story
    • The Store
    • The Studio
    • Sustainability
    • Community
  • Picturebook
  • Shop
    • Midweight Linen Shirts
      • All Shirts
      • Grandpa Shirts
      • Signature Shirts
    • Midweight Linen Jackets
      • All Jackets
  • Gift Cards

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