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What does good high quality linen look like?

Seeing what goes into making the highest quality linens.

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What does good high quality linen look like?
A trip to Zegna Baruffa
A trip to Zegna Baruffa
We jetted off to Milan earlier this month. Primarily to visit Zegna Baruffa, our wool mill in Borgosesia which sits an hour northwest of the city. But, also, to explore Milan and tap into its understated allure.
The Original Knitwear
The Original Knitwear
Written for our AW23 catalogue by friend of the brand and discerning men's style voice, Nick Carvell, this article celebrates wool as an established natural fibre.
Can linen be smart?
Can linen be smart?
If you’re worried about whether linen can be smart, or maybe you have an upcoming smarter event that’s calling out for some linen, you might want to consider the following tips.
Bobby Plows
Bobby Plows
We are thrilled to unveil a special episode from our Linen Lover series featuring designer and curator Bobby Plows, our inaugural Linen and Wool Lover. And that's not all - Bobby is also our first customer to join the ranks of the 12 esteemed features that came before. 
Wool season is here. Meet our Merino Crewneck Jumper.
Wool season is here. Meet our Merino Crewneck Jumper.
We’ve introduced our first 100% wool product. We’ve answered your most pressing questions, while clothing connoisseurs Sam Binstead and Mat Spade took our Merino Crewneck Jumpers for a test drive at a pottery studio in Sheffield.
Introducing Wool
Introducing Wool
For a while now, we’ve felt that wool would be a natural expansion of our linen range. It’s a fellow low-impact, natural fabric that serves a purpose that linen can’t. In fact, as a pair, linen and wool are the original fibres.
We're crowdfunding. Get involved.
We're crowdfunding. Get involved.
Do you want to own a share in Flax London's future success? In a few weeks, we’re giving our followers the chance to become a co-owner in our business.
Episode One - High Summer Sounds
Episode One - High Summer Sounds
With holidays on the mind, we've put together a playlist to ease you through the summer sun in style. Perfect for linen wearing and pool side lounging.
George Marsh
George Marsh
We visited tailor, cutter, and co-founder of Speciale, George Marsh, at his shop on Portobello Road, just around the corner from the Flax London Studio. We talked about what tailoring means to him, and what it was like learning from some of the most widely revered tailors in Italy.  
Tom O'Dell in Olhão
Tom O'Dell in Olhão
Friend of the brand, Tom O'Dell, took some pieces from our Spring collection as well as some upcoming new Summer releases to Southern Portugal and put together some stunning looks to showcase the styling versatility of linen.
Our stand at the Chelsea Flower Show.
Our stand at the Chelsea Flower Show.
For this year's Chelsea Flower Show, we've partnered with Daniel Combes Garden Design on a stand concept that takes us on the same journey our products go through, from flax crop to Flax London clothing.
What does good high quality linen look like?
What does good high quality linen look like?
Seeing what goes into making the highest quality linens.
A trip to Zegna Baruffa
A trip to Zegna Baruffa
We jetted off to Milan earlier this month. Primarily to visit Zegna Baruffa, our wool mill in Borgosesia which sits an hour northwest of the city. But, also, to explore Milan and tap into its understated allure.
The Original Knitwear
The Original Knitwear
Written for our AW23 catalogue by friend of the brand and discerning men's style voice, Nick Carvell, this article celebrates wool as an established natural fibre.
Can linen be smart?
Can linen be smart?
If you’re worried about whether linen can be smart, or maybe you have an upcoming smarter event that’s calling out for some linen, you might want to consider the following tips.
Bobby Plows
Bobby Plows
We are thrilled to unveil a special episode from our Linen Lover series featuring designer and curator Bobby Plows, our inaugural Linen and Wool Lover. And that's not all - Bobby is also our first customer to join the ranks of the 12 esteemed features that came before. 
Wool season is here. Meet our Merino Crewneck Jumper.
Wool season is here. Meet our Merino Crewneck Jumper.
We’ve introduced our first 100% wool product. We’ve answered your most pressing questions, while clothing connoisseurs Sam Binstead and Mat Spade took our Merino Crewneck Jumpers for a test drive at a pottery studio in Sheffield.
Introducing Wool
Introducing Wool
For a while now, we’ve felt that wool would be a natural expansion of our linen range. It’s a fellow low-impact, natural fabric that serves a purpose that linen can’t. In fact, as a pair, linen and wool are the original fibres.
We're crowdfunding. Get involved.
We're crowdfunding. Get involved.
Do you want to own a share in Flax London's future success? In a few weeks, we’re giving our followers the chance to become a co-owner in our business.
Episode One - High Summer Sounds
Episode One - High Summer Sounds
With holidays on the mind, we've put together a playlist to ease you through the summer sun in style. Perfect for linen wearing and pool side lounging.
George Marsh
George Marsh
We visited tailor, cutter, and co-founder of Speciale, George Marsh, at his shop on Portobello Road, just around the corner from the Flax London Studio. We talked about what tailoring means to him, and what it was like learning from some of the most widely revered tailors in Italy.  
Tom O'Dell in Olhão
Tom O'Dell in Olhão
Friend of the brand, Tom O'Dell, took some pieces from our Spring collection as well as some upcoming new Summer releases to Southern Portugal and put together some stunning looks to showcase the styling versatility of linen.
Our stand at the Chelsea Flower Show.
Our stand at the Chelsea Flower Show.
For this year's Chelsea Flower Show, we've partnered with Daniel Combes Garden Design on a stand concept that takes us on the same journey our products go through, from flax crop to Flax London clothing.