FLAX LONDON PRIVACY POLICY

Flax London values your privacy and adheres to all relevant legislation governing how users’ personal data is used and shared online. That relates to everyone who visits flaxlondon.com (“Our Website”). We will only collect and use personal data in the ways outlined below, in the pursuit of giving you a more enjoyable, relevant, and seamless user experience.

Your acceptance of Flax London’s Privacy Policy is deemed to occur upon your first use of flaxlondon.com. If you do not accept and agree with Flax London’s Privacy Policy, you must stop using Our Website immediately.

1. DEFINITIONS & INTERPRETATION

In this Policy, the following terms have the attached definitions:

  • “Personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 GDPR;
  • “We/us/our” means Flax London Ltd, a limited company registered in England under company number 10542576, whose registered address is Studio 7-2-23, Vanguard Court, Rear of 36-38 Peckham Road, London, SE5 8QT;
  • “Our Website” means flaxlondon.com;
  • “Cookie” means a small file placed on your computer or device by Our Website when you visit certain parts of Our Website and/or when you use certain features of Our Website; and
  • “Cookie Law” means the relevant sections of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (GDPR).

2. INFORMATION ABOUT US

2.1 Our Website is owned and operated by Flax London Limited.

2.2 Our VAT number is GB 351755004.

2.3 Our Data Protection Officer is Callum McCall, and can be contacted by email at [email protected], or by post to Flax London, Studio 7-2-23, Vanguard Court, London, SE5 8QT.

3. WHAT DOES THIS POLICY COVER?

3.1 This Privacy Policy applies only to your use of Our Website. Our Website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4. YOUR RIGHTS

4.1 As a data subject, you have the following rights under the GDPR:

  • The right to be informed about Flax London’s collection and use of personal data;
  • The right of access to the personal data Flax London holds about you (see section 12);
  • The right to rectification if any personal data Flax London may hold about you is inaccurate or incomplete (please contact us using the details in section 14);
  • The right to be forgotten – i.e. the right to ask Flax London to delete any personal data Flax London holds about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Flax London to delete it sooner, please contact us using the details in section 14);
  • The right to restrict/prevent the processing of your personal data;
  • The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
  • The right to object to Flax London using your personal data for particular purposes; and
  • Rights with respect to automated decision making and profiling.

4.2 If you have any cause for complaint about Flax London’s use of your personal data, please contact us using the details provided in section 14 and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

4.3 For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

5. WHAT DATA DO WE COLLECT?

Depending upon your use of Our Website, we may collect some or all of the following personal and non-personal data (please also see section 13 on Flax London’s use of Cookies and similar technologies):

  • name;
  • date of birth;
  • gender;
  • business/company name
  • job title;
  • profession;
  • contact information such as email addresses and telephone numbers;
  • demographic information such as postcode, preferences, and interests;
  • financial information such as credit / debit card numbers;
  • IP address;
  • web browser type and version;
  • operating system; and
  • a list of URLs starting with a referring site, your activity on Our Website, and the site you exit to.

6. HOW DO WE USE YOUR DATA?

6.1 All personal data is processed and stored securely, for no longer than is necessary to fulfil the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7 below.

6.2 Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to Flax London’s use of your personal data (eg by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:

  • Providing and managing your Account;
  • Providing and managing your access to Our Website;
  • Personalising and tailoring your experience on Our Website;
  • Supplying our products and/or services to you (please note that we require your personal data in order to enter into a contract with you);
  • Personalising and tailoring our products and/or services for you;
  • Replying to emails from you;
  • Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by emailing [email protected])
  • Market research; and
  • Analysing your use of Our Website [and gathering feedback] to enable us to continually improve your user experience on Our Website.

6.3 With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email, telephone, text message and post with information, news and offers on our products and services. If you would like to opt-out of marketing messaging, you may do so before checkout when entering your contact information by ticking the statement box. You can also click the unsubscribe button at the bottom of our emails, or contact our customer support to be removed from our mailing list at [email protected] We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications Regulations 2003.

6.4 You have the right to withdraw your consent to Flax London using your personal data at any time, and to request that we delete it.

7. HOW AND WHERE DO WE STORE YOUR DATA?

7.1 Our store is hosted on WordPress. WooCommerce provides the online e-commerce platform we use to sell our products and services to you. You may view WooCommerce’s privacy policy here.

7.2 Our Website uses WooCommerce’s automatic payment gateway, which is an application that securely requests information from customers and relays it to a third party payment processing service, eg a credit card processor or PayPal.

7.3 By design, our customer’s credit card number and security code are never stored on Our Website. The payment gateway gives this information directly to the payment processor. WooCommerce’s payment gateway plugins ensure credit card data never enters or passes through Our Website’s database. Flax London does not store customers’ credit card information.

7.4 We may transfer your limited personal data such as name and e-mail address to Mailchimp for the purposes of generating highly relevant marketing e-mails and other communications via Instagram and Facebook. Mailchimp’s system is integrated with WooCommerce and therefore Mailchimp may receive your personal information from us as well as from WooCommerce. You may view Mailchimp’s privacy policy here.

7.5 Flax London only keeps your personal data for as long as we need to in order to use it as described above in section 6, and/or for as long as we have your permission to keep it.

7.6 Some or all of your data may be stored outside of the European Economic Area. (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Website and submitting information to us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.

7.7 Data security is very important to Flax London, and to protect your data we have taken suitable measures to safeguard and secure data collected through Our Website.

8. DO WE SHARE YOUR DATA?

8.1 We may sometimes contract with third parties to supply products and services to you on Flax London’s behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, Flax London will take all reasonable steps to ensure that your data is handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

8.2 We may compile statistics about the use of Our Website including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

8.3 We may sometimes use third party data processors that are located outside of the European Economic Area. (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where we transfer any personal data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR

8.4 In certain circumstances, we may be legally required to share certain data held by us, which may include your personal data. For example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or a governmental authority.

9. WHAT HAPPENS IF OUR BUSINESS CHANGES HANDS?

9.1 We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by us.

9.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

10. HOW CAN YOU CONTROL YOUR DATA?

10.1 In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Website, you may be given options to restrict our use of your data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and at the point of providing your details).

10.2 You may also want to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service, the Corporate Telephone Preference Service, and the Mailing Preference Service. These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

11. YOUR RIGHT TO WITHHOLD INFORMATION

11.1 You may access certain areas of Our Website without providing any data at all. However, to use all features and functions available on Our Website you may be required to submit or allow for the collection of certain data.

11.2 You may restrict our use of Cookies. For more information, see section 13.

12. HOW CAN YOU ACCESS YOUR DATA?

12.1 You have the right to ask for a copy of any of your personal data held by us (where such data is held). Under the GDPR, no fee is payable and we will provide any and all information in response to your request free of charge. Please contact us for more details at [email protected] or using the contact details below in section 14.

13. OUR USE OF COOKIES

13.1 Our Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Website and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

13.2 By using Our Website you may also receive certain Third Party Cookies on your computer or device. Third Party Cookies are those placed by websites, services, and/or parties other than Us. Third Party Cookies are used on Our Website for:

  • Authentication – we use Cookies to identify you when you visit Our Website and as you navigate Our Website;
  • Status – to help us to determine if you are logged into Our Website;
  • Personalisation – to store information about your preferences and to personalise Our Website for you;
  • Security – as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect Our Website and services generally;
  • Interest-based Advertising – to help us to display advertisements that will be relevant to you;
  • Analytics- we use Cookies to help us to analyse the use and performance of Our Website and services;
  • Cookie consent – we use Cookies to store your preferences in relation to the use of Cookies more generally;

13.3 For more details, please refer to section 6, above, and to section 13.6 below. These Cookies are not integral to the functioning of Our Website and your use and experience of Our Website will not be impaired by refusing consent to them.

13.4 All Cookies used by Our Website are used in accordance with current Cookie Law.

13.5 Certain features of Our Website depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.6. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.10, but please be aware that Our Website may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

Provider

Purpose

Strictly Necessary?

Flaxlondon

Authentication

No

Flaxlondon

Status

No

Flaxlondon

Personalisation

No

Flaxlondon

Security

Yes

Flaxlondon

Cookie Consent

No

13.7 The following Third-Party Cookies may be placed on your computer or device:

Provider

Name of Cookie

Purpose

Google

Double Click DPA

Internet-based Advertising; This is a management solution used to track the effectiveness of different advertising campaigns which are delivered to different audiences.

Google

Doubleclick Floodlight

Interest-based Advertising; This Cookie allows us to target the advertising we do on third party websites more effectively.

AdWords Remarketing

Google

Interest-based Advertising; This Cookie facilitates post-visit messaging to drive return visits.

Sumo

Sumo

Internet based Advertising; This Cookie allows us to launch email sign up boxes for marketing.

Facebook Custom Audiences

Facebook

Interest-based Advertising; This Cookie executes, delivers and tracks the performance of brand media (display and video) campaigns.

13.8 The analytics services used by Our Website use Cookies to gather the required information.

13.9 Our Website uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Website is used. This, in turn, enables us to improve Our Website and the products and services offered through it. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of Our Website, it does enable us to continually improve Our Website, making it a better, more useful, and more relevant experience for you.

13.10 The analytics services used by Our Website uses the following Cookies:

Name of Cookie

First/Third Party

Provider

Purpose

Google Analytics

Third

Google – Analytics

This Cookie provides anonymised data to allow us to understand user behaviour and marketing performance across our Group.

13.11 You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Website more quickly and efficiently including, but not limited to, login and personalisation settings.

13.12 In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only Third Party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

13.13 It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

14. CONTACTING US:

14.1 If you have any questions about Our Website or this Privacy Policy, please communicate your query to us:

  • By email at [email protected];
  • By telephone at +447879621443; or
  • By post to Flax London, Studio 7-2-23, Vanguard Court, London, SE5 8QT.

15. CHANGES TO OUR PRIVACY POLICY

15.1 We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Website following any alterations. We recommend that you check this page regularly if you want to keep up-to-date.