LESS WATER. On average, it takes 10,000 litres of irrigation to grow just one kilo of cotton but flax plants grown in Northern Europe only require natural rainfall. FEWER PESTICIDES, because flax plants have very few natural enemies. LESS WASHING, because of linen’s antibacterial properties – we wear ours 4 or 5 times between washes. LASTS A LIFETIME, only getting better with age, if it is looked after and loved.