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We went to Northumberland…

For our Spring campaign shoot, we went to the immaculate beaches and historic harbour towns of the Northumberland coastline to parade the varied ways linen can and should be worn.

We tried to invoke a sense of nostalgia and enduring style, showing off linen’s versatility in looks influenced by British eccentricity, ’50s workwear elegance, and the timeless New England preppy scene. Cappuccino hues meet grassy greens and soft ocean blues in a colour palette inspired by UK springtime.

 

The vision of Melissa Tarling, the style of Richard Biedul, and the finesse of Jonathan Daniel Pryce. The joy was ours.

… to catch a dream.

SUMMER 2021

Spring 2021

AW 20

SUmmer 2020

Spring 2020

AW 19

SS 19

AW 18

SS 18

AW 17

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Flax London © 2022 | Designed by Sentio Space

About Us

Co-founded by Callum McCall and George Rutherford-Jones in 2018, Flax London is the UK's only specialist linen brand. By using different weights and weaves we champion linen as a fabric that should be worn all-year-round, not just in the summer. All the clothes are made in London and plastic free from the factory to the customer's door.

  • Brand
    • Our Story
    • The Store
    • The Studio
    • Sustainability
    • Community
  • Picturebook
  • Shop
    • Midweight Linen Shirts
      • All Shirts
      • Grandpa Shirts
      • Signature Shirts
      • Short Sleeve Smocks
    • Midweight Linen Jackets
      • Railway Jackets
      • Bomber Jackets
    • Linen Legwear
      • Shorts
      • Trousers
  • Gift Cards

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