We're on a mission to redefine linen. How it's worn, where it's worn, what time of year it's worn.

Linen is one of the world's most sustainable fabrics. We should be wearing more of it.

Wool season is here.

Meet our Merino Crewneck Jumper.

We’ve introduced our first 100% wool product, and to celebrate clothing connoisseurs Sam Binstead and Mat Spade took our Merino Crewneck Jumpers for a test drive at a pottery studio in Sheffield. See the full campaign along with our answers to your pressing questions on our blog here.

Natural fibres, done differently. Designed for all seasons.

Flax London Loyalty Club.

Last Black Friday, we asked for your feedback on our no sales stance. While the support was generally strong, a few of you thought we could be better at acknowledging and rewarding loyalty. 

So, while we're continuing our no sales stance today, we're also launching a formal system for rewarding your support. Introducing: The Flax London Loyalty Club.

How does it work?

The rules of the club are pretty simple. For every £100 you spend, you’ll receive £10 in credit for future purchases. No time limits, no spend thresholds, just credit. No quirks in the fine print. 

Our shop: 101 Golborne Road, W10 5NL

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