Natural fabrics for all seasons & occasions.
Original Fibres is a fabrics-first brand. Always natural, always low-impact. Not necessarily how you’d expect them to be used. We recently changed our name from Flax London to Original Fibres. Building on six years of linen expertise, we’re expanding our collection to include other low-impact, natural fabrics like wool.
Our mission remains the same: using different weights and weaves of the very best natural fabrics to change perceptions around how and where they can be worn. Think linen for winter, wool for summer. They are both among the world’s most sustainable clothing fabrics but their versatility goes largely untapped.
The beginning of our journey took us to the linen mills of Northern Ireland, where we found the heavy linens upon which we forged our reputation. What started with winter linen shirts has expanded into a full wardrobe of natural fabrics that work for all seasons, all occasions, and all people.
Longevity by design.
By studying the styles that have endured over the years, we focus on creating timeless, hard-wearing pieces that will look and feel just as good in 15 years’ time as they do the first day they arrive at your door.
We want to create clothes that people love to wear. If we achieve that, it inevitably means the clothing gets well used and well washed. To counter the idea that something needs to be thrown away when it’s ripped or worn through, we offer free repairs for life. Anyone who buys an Original Fibres item can get it repaired for free, as and when necessary.
For the very occasional piece that’s beyond repair, we offer an Exchange Programme where you get 20% off a new shirt when you hand the old one in. We can then repurpose as much of the fabric as possible, ensuring it gets a new lease of life as a tote bag, apron, or even as pocket lining in new items.
Our manufacturing & other materials.
Our emphasis on sustainability and timeless design is reinforced by top quality manufacturing and natural materials throughout the clothing we sell.
Our clothes are made in three specialist factories in Northern Portugal, who use traditional techniques and machinery to deliver manufacturing that stands the test of time. They all match our requirements for ethical production and uncompromising quality.
The fabrics we use are all natural: linen, wool or a combination of the two. All mills we use combine a legacy of producing the highest quality fabrics with a modern outlook that recognises the need to minimise our impact on the world.
The other materials we use in our clothes are also low-impact, natural options. You won’t find us undoing the good work of linen and wool by sewing in polyester labels or using plastic buttons. In fact, the entire process of getting our shirts from the factory to your door is plastic free.
Callum & George.
Years spent meeting at the British menswear shops lining Berwick Street, Soho and Jermyn Street, St. James’s provided the original inspiration for co-founders George and Callum. Particularly the brands whose collections of soft tailoring straddled the line between formal and work wear.
But it was a belief that so much more could be done with linen that really put the wheels in motion. We knew it was a brilliant summer fabric but why didn’t we wear it outside of heatwaves and holidays? Linen’s famous characteristics of texture and durability should work just as nicely in heavier items.
Our conviction that the world should be wearing more linen was boosted when we found out it is one of the world’s most sustainable clothing fabrics. Linen is created from the flax plant, something of a wonder crop that only gets better the more you dig.
We have expanded that vision to include wool and we’re hoping Original Fibres can spearhead a new era of brands that embrace the moral imperative to do things less harmfully and offer low impact, always stylish clothing.